It offered classic three button suits, Mod style parkas, Italian knitwear and other staples of the Mod wardrobe.
In the same year, Sherry’s opened its doors for the first time. In 1979, fuelled by the music of Paul Weller and the film Quadrophenia, the Mod revival exploded across Britain. Musicians and film stars, from The Beatles and The Stones to Elizabeth Taylor and Brigitte Bardot, were all regulars and it was even name checked in The Kinks’ ode to style, ‘Dedicated Follower of Fashion’. It was a melting pot of colours and cultures and became the antithesis of the gloom laden and austere 1950’s. “During the 1960’s, Carnaby Street became known as one of the main focal points of British, and indeed, global fashion. The footwear of choice, such as the famous Chelsea boots were generally made from high quality leather.”Ĭarnaby Street in the 1960s – Trevor Mitchell Where did they purchase the clothing? Quality wool and cashmere are often used. “Mods care deeply about the look and feel of their clothing. Slim-fit suits and sharp shoes became the uniform of choice.” What materials were used to make clothing and accessories? Whereas the Teddys looked to America for their influences – Elvis, Brando in The Wild One, etc – the Mods looked to Europe and in particular Italy for their style.
But there was also a want from these modern young (mostly) men to differentiate themselves from the ‘Teddy Boys’ which was a prevalent sub-culture of the late 50’s. “As with most youth orientated sub-cultures, the Mods chose a look and style that distanced themselves from that of their parents. But one thing that never changed was the sharp fashion that defines them.” What inspired the clothing and look?
This would evolve with the movement over time as bands such as The Small Faces and The Who became the zeitgeist. The name ‘Mod’ originated from the fact that this first incarnation listened, mostly, to modern Jazz. “Mod fashion began in London at the end of the 50’s and has its roots in groups of young, working class men with a sharp sense of style. Here, Bikesure interviews Mod One owner, David Hanton, about Mod fashion’s connection with music, scooters and the seaside. Based in Norwich, Mod One is a shop well known in the East Anglian scene and offers the quality and look that you would expect from such an image conscious sub-culture. In most large towns you can find shops and boutiques dedicated to the style.
These days, the Mod look is as popular as ever. An insider’s guide to Mod lifestyle and culture
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